Every time I think MasterCard’s Priceless campaign has run its course, they seem to redeem themselves. But now I think they’re just grasping at ideas.
If the most important audience to credit cards is college students, why are they using the character from a half-baked Saturday Night Live skit that aired in the late 70s when their key audience was still in diapers.
The screen shot says it all.
Obama’s Campaign has really done a great job of mixing the tools of internet marketing with powerful creative and some intelligence to maximize its opportunity.
Their use of CNN’s story layout, key word matching tools and user data turned prime real estate into an easy opportunity for the viewer to click and learn more, perhaps even to clear up anything the story might be reporting, such as "trust.