Facebook
Rearden Killion was using social media before anyone was calling that. Even our prior website, launched in 2006, was primarily made up of social media components.

Social Media creates an incredible opportunity for companies, groups and brands to interact with people. But it takes hard work, a continual creative flow and a delicate approach to keep audiences engaged through value, not overt self-promotion. We’d love to talk to you about your ambitions. In the meantime, see some of our results.


Downtown St. Pete

What started as a pet project for the firm has grown into one of the biggest and most active local pages on Facebook with a fan base that’s larger than even the official St. Pete Clearwater Chamber’s and far bigger than that of The St. Petersburg Times.

We’re trying to produce as much original content as time will allow and are always up for suggestions for events to cover, information to post or personalities to talk to. Please send your ideas to downtownstpete@yahoo.com.
 


ConnectUs

Over two-dozen US regions are being considered to receive stimulus funding for the construction of High-Speed Rail and Florida is a top contender. Rearden Killion has used Facebook to educate Floridians, particularly those in the Tampa-Orlando area, about the state’s bid and the benefits including job creation, increased tourism revenue and carbon emission reduction.

In less than a month, the page has garnered almost 13,000 members while the 8 minute campaign video has had about 8,000 views. Fans are also extremely active with an average of 35 comments and 70 “likes” per post.
 


Scott Wagman

Up against a bevy of well-known local political forces, semi-retired businessman Scott Wagman went out on a limb to run for Mayor of St. Petersburg. Unfortunately, ballots mailed two months prior to the primary and lack of name recognition worked against him. Yet, he had the largest following of online members among any candidate and our firm successfully activated them days before the election. While it wasn’t enough to overcome the strong name recognition of his opponents combined with low voter turnout, the campaign acknowledged that the votes he got came from two sources; House parties and Facebook.