Facebook is the leading social networking site. Rearden Killion Communications’ Candidate Button Application maximizes the opportunity for political candidates to create awareness, start a fan base and, most importantly, build a constituency that will influence voters and fund raising.
Users add the application and become fans.
A campaign using the advertising and social media tools on Facebook is getting credit for Kevin Beckner’s win in the District Six democratic primary for Hillsborough County Commission.
The Facebook campaign, kicked off in early August, was more targeted and cost-effective than traditional advertising, according to a release from Rearden Killion Communications, a St. Petersburg firm that handled the campaign with political consultant Larry Biddle.