BayWalk’s got more vacancies than the Bates Hotel. So finding and directing foot traffic to the new hermanHOME store required some traveling.

Expecting to work out the kinks, hermanHOME store opened softly just prior to the holidays, a typically slow period for home furnishings. So without any advertising in store, we set out to drive some buzz through an invitation only Champagne and beignets reception and street chalk campaign.

Within the first three weeks, hermanHOME had delivered to every single condo in the downtown skyline. That’s some soft opening.